Marketing Edinburgh

Showcasing investment opportunities

The Brief

Client: Marketing Edinburgh
Services: Design / Copywriting / Digital Strategy

The investment magazine for Scotland's capital city, Invest Edinburgh, highlights develpments that make the city attractive to inward investors, promotes start-ups, spin outs and high growth companies that are boosting the city economy, and celebrates the city's appeal as a world-class city in which to study, work and live.

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Creative Development

Resolve help develop the editorial strategy for the magazine, working in partnership with the city; writing content that is informative and engaging, based on interviews we undertake with key business leaders, developers and entrepreneurs.

The hard copy design, which has researched strongly with the audience, has recently been evolved to suit a digital platform – in response to research on latest trends, which shows high numbers of commuters now using their journey to catch up on research and topics of interest via their smartphone.

The Result

The magazine has researched extremely positively with its target audience of investors and developers.

Based on features written for Invest Edinburgh, Ron Aitken was shortlisted as Business & Professional Feature Writer of the Year, in the PPA Scotland Awards 2015.

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