Inverness College

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The Brief

Client: Inverness College
Services: Branding / Design / Copywriting

Resolve was asked to help refresh and consolidate the brand guidelines for the College to bring a more consistent approach to visual identity across all channels.

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Creative Development

Working with the marketing team, we engaged with the students and staff through a research project that led to a new strapline and a consensus around the consistent strengths associated with the College across all age groups.

This insight then directed the development of a new visual approach, including updated typography, development of a graphic device, extension of brand palette and templates for a broad range of common requirements.

The Result

Through a brand guideline reference document, and a variety of templates, control of the brand was passed to the in-house team and rolled out across everything from the prospectus and strategic plan, to advertising and social media campaigns.

The result was that material produced across the College reflected and strengthened a consistent brand proposition.

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